Are you thinking of marketing your services or products? You might want to take an approach that has more of an impact and catches the attention of your customers. A good way to do this is to make flyers that your prospects can see around town. Not every flyer is equally effective, though. Whether a flyer is effective or not relies a lot on how good your designer is. Before you spend a lot of cash on a set of flyers, here are some things to consider:
What You’re Going to Use the Flyer For
Form follows function, so what your flyer looks like should always depend on what you’re trying to use it for. This includes the way it looks and the techniques that you’re planning on using to get them in front of people’s eyeballs. Just make sure that you know what goal you are trying to achieve, or you’ll have no hope of implementing it properly.
How You Will Expose Prospects to Your Flyer
Something else that you should think about before you make any decisions about what the flyer physically ought to look like is to decide what sort of context you’re going to distribute them in. If you’re going to pass flyers out to strangers, that’s very different from, say, pinning the flyer to a community bulletin board.
In addition, if you’re going to send the flyer through the mail, it will have to comply with certain rules and regulations of your local mail service, such as the kind of dimensions it’s required to have.
How Big Your Flyer Will Be
Now that you know what your flyer is hopefully supposed to do and through what means, you can start figuring out how big you want it to be. Consider the size carefully, as people tend to throw away material that is of an inconvenient size. This website http://flyersasap.com lists many of the more popular flyer sizes.
Usually, you’ll find that flyers tend to come in 5×7 inch and 4×6 inch sizes. There are smaller kinds too, but usually these kind don’t get mailed because people don’t pay them much mind and will often chuck them in the trash. Generally speaking, so long as you are within regulation, the bigger the better. Just make sure it will fit in the mailbox.
How Your Flyer Will Be Designed
When it comes to the graphic design style, there are a few different things that you will have to think about. For example, what color should it be? What size and style should the font be like? Where are you going to place the various aspects of the design—for example, your contact information or your logo—relative to all of the other aspects? Always keep in mind what the flyer is for when you have someone design it. For example, if you’re trying to promote a product, the picture of the item for sale should be prominent. If it’s an event, the dates and ticket prices should be bigger.
Now, you might be tempted to design your flyer yourself, but strongly consider bringing in a professional. If they have experience, they should really know what they are doing in terms of catching a customer’s eye, and they will be infinitely better at constructing quality promotional material than the average person.
Finally, when you first get a look at the material, make sure that it is indeed what you were looking for. Study it carefully and decide if it is really sending the message that you intended.
After you have had your flyer designed, you need to start thinking about where and how you want it to be printed. Your office inkjet is not enough, and you’ll probably have to employ the services of a printing company.
You have a few choices. You can go for a professional independent print shop, or you can go with one of those chain office supply stores. Compare prices and see which one you think will work better for you.
Often, professional printers will be cheaper, have better equipment, and will be able to spit out a lot more volume. However because of their printing techniques, you’ll often find that there will be some color variation here and there on individual flyers. If this doesn’t bother you, then don’t worry about it. Also, make sure that the color mode that your flyers are being printed in matches the color mode that your designer created the file with, or you could run into some problems, such as the colors not turning out how you expected.
Following these tips, you shouldn’t have a problem producing great flyers for your prospects. Just make sure to shop around for the best deal from printers; after all, you want your promotion to ultimately pay for itself.