Any business Marketing Director or Owner that is engaged in keeping their business visible online can probably relay some fantastic stories of war wounds, victories and failures on the digital marketing frontier that is the “internet”. In just 25 years, the information highway has gone from obscure to downright and unavoidably necessary if not key to most business and individuals that want to make it in this world. SEO Vancouver relates and has stepped up to the challenge.
Hand held devices provide the answers we need with the swipe of our fingers or the command of our voice, “What are the best restaurants nearby?” Up pops the map with ratings and reviews, Google knows what you want and what you need to see to make a decision. It is almost getting scarey.
It has not always been this way, infact, the current accuracy and clever results of common searches only really started to get reliable in 2012. Nanaimo SEO companies can relate the story of how Google used to be a mess. You would request searches on something specific and end up with a million results that only had a fraction of your key search terms related. It could be quite frustrating.
Defining the Battle
Years later and Google has implemented AI technology, and many algorithm updates and revisions from Penguin to Panda and Rank Brain and so on. Mobile Friendly parameters became a thing in May of 2015 and shortly after mobile searches broke the 50% barrier and became the most popular search platforms. Now the stats are something like 67% of all searches are initiated from mobile devices.
This has made the easy methods of getting your business to the top of Google search results obsolete. Gone are the days of throwing up a thousand redundant spammy links on comment sites and forums to gain search engine rank placement (SERP). Now Ranking is a battlefield and companies are calling in the strategists and reinforcements to keep their brands at the top of organic search results
Companies like www.arneeon.com, an SEO or Search Engine Optimization Service that devotes its practice to keeping abreast of Google’s latest algorithms and terms for safe ranking and authority so that it can achieve the hail Mary that will move a company up the ranks to a favorable position on Page 1 of Google results and front and center in the Google Map pack. This form of tactical White Hat maneuvering is almost surgical and is very effective.
But why is SEO more important than other digital marketing efforts like PPC or social media marketing or CPM banner ads etc. Simple, it just statistically is better by magnitudes. Why? ….Because it is still organic. Searchers and those seeking your service or product know that the results they see in organic search results beyond the ads, are the results that really matter. And so the battle ground that Google and other search engines have created with very strict algorithm rules and calculations based on AI, authority, colloquialisms, and criteria have set the stage for real practicality.
SEO Companies have found themselves in a minefield of importance and because the battle is knowable, good SEO services can actually achieve great results for their clients ensuring Victory. Sometimes the effort required is intense involving on-page and off-page measures that help build credibility for specific results over time, but other projects may just need some simple tweaking of key titles, alt tags and keyword placements to bump them into the theatre of visible victory.